Using conversation analytic insight for communication skills training

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The science of conversation

By Professor Elizabeth Stokoe

Change the way you think about talk with Professor Elizabeth Stokoe’s NEW book

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CARM Media


CARM is underpinned by world class research, led by Elizabeth Stokoe, Professor of Social Interaction in the Department of Social Sciences at Loughborough University. Launched in 2005, this extensive research base continues to enhance CARM practice.


CARM events are workshops and lectures for public, third and private sector organisations and workplaces. Events can be for continuing professional development, as well as for more general interest as guest plenaries and presentations. Training focuses on improving spoken and written communication between organizations and their users.


There are two main routes to using CARM, for organizations and for academics. For organizations, we conduct small-to-large scale research projects to identify what is effective and less effective in your communication with users, and tailor training for your organization based on the findings. For academics, we train you to become a CARM Affiliate, so that you can deliver CARM training in settings you have studied.

“It’s so rare to come away from a training event with such a clear steer on how to do things differently.”

Liz Hine, Bristol Mediation

“CARM ... was, quite simply, one of the most fascinating workshops I have attended in 11 years of going to conflict resolution conferences and events.”

Brendan Donaghy, Editor, Mediation Digest

“CARM is underpinned by internationally leading research developed at Loughborough University where the quality of Communication, Media and Cultural Studies research is ranked Number 2 in the UK”

Research Excellence Framework 2014

“In the context of the need for conversation analysis to make its findings more relevant for lay practitioners, Elizabeth Stokoe’s development of CARM – the Conversation Analysis Role-Play Method – is perhaps the most significant of these developments”

Professor Michael Emmison, University of Queensland